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Grab a cup and step up to the water cooler!

The Smart Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show. 164 episodes over the last 4 years.

Recorded Fridays at 9:00 am Pacific

Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build community.

WP Watercooler Podcast

Latest Episodes

EP166 – Print Isn’t Dead – Print Without Digital is Dead

In this episode, Jason and Bridget have a conversation with Keith Besherse about how to make the best use of print media in a digital world. Strategy, tactics, getting it done on time and on budget. What would you like to know? Join us on this episode of WPblab by visiting our Participant guidelines page.…

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EP165 Strategizing Your Landing Pages Part II Smart Marketing Show yt
Jun 25 2020

EP165 – Strategizing Your Landing Pages Part II

Landing Page Strategies - Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? How do you build an audience through the use of landing pages?
EP164 Freelancer Marketing Angles Smart Marketing Show yt
Jun 18 2020

EP164 – Freelancer Marketing Angles

In an unstable economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget will discuss the marketing angles freelancers always forget.
EP163 Stay Out of the Spam Box with List Management Smart Marketing Show yt
Jun 11 2020

EP163 – Stay Out of the Spam Box with List Management

Working hard on email campaigns only to end up in spam is a bummer. But how old is your lair? Email lists go stale like old bread. Amy Hall joins Jason and Bridget to discuss how to stay out of spam!
EP162 Engaging as a Brand in Political Climates Smart Marketing Show yt
Jun 5 2020

EP162 – Engaging as a Brand in Political Climates – Smart Marketing Show

It’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this episode.
EP161 Marketing Your Online Course Amid Course Overwhelm yt
May 28 2020

EP161 – Extend Your Client Work Through Partnerships

On this episode of the Smart Marketing Show, Jason and Bridget will be joined by Jen Miller of Next Door Marketer to gain some insight on how to find those magic partnerships.
EP160 Marketing Your Online Course Amid Course Overwhelm
May 22 2020

EP160 – Marketing Your Online Course Amid Course Overwhelm

Hoards of people have signed up for every course they can, hoping to use their time well during the "New Normal of COVID-19." But, they are also overwhelmed. They've got 99 courses but your course ain't one. So, how do you appeal to them, stand out, and market your online course?
EP159 Rebranding YourNonprofit A Discussion with Dan Maby yt
May 14 2020

EP159 – Rebranding Your Nonprofit: A Discussion with Dan Maby

We often start a nonprofit because of a mission. When your nonprofit's mission pivots, what then? Often times a rebranding is in order. Dan Maby of BigOrangeHeart.org joins Jason and Bridget to talk about how WP&UP.org approached their name change and rebranding.
EP159 Spend Your Marketing Budget Wisely with John Locke
May 8 2020

EP158 – Spend Your Marketing Budget Wisely with John Locke

How do you choose where to spend your marketing budget? John Locke of Lockedown SEO joins us this week to discuss how to use SEO to make the best decisions.
EP157 Reconciling Social Distancing and In Person Sales yt
Apr 29 2020

EP157 – Reconciling Social Distancing and In-Person Sales

COVID-19 and social distancing has changed the first half of 2020 dramatically. So, how can we sell things like real estate in this day and age? Expert and friend of the show, Carin Arrigo joins Jason and Bridget to discuss on this thought-provoking episode.
EP156 Mobile First Marketing Strategies yt
Apr 21 2020

EP156 – Mobile-First Marketing Strategies

Those of us who work in technology can hardly imagine working without high-speed internet. Many of us pay a premium for that service. But what about the average citizen? How are they accessing content?

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