Grab a cup and step up to the water cooler!
The Smart Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show. 179 episodes over the last 5 years.
Recorded Fridays at 9:00 am Pacific
Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build community.
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Latest Episodes
Hosted by:
EP161 – Extend Your Client Work Through Partnerships
On this episode of the Smart Marketing Show, Jason and Bridget will be joined by Jen Miller of Next Door Marketer to gain some insight on how to find those magic partnerships.
EP160 – Marketing Your Online Course Amid Course Overwhelm
Hoards of people have signed up for every course they can, hoping to use their time well during the "New Normal of COVID-19." But, they are also overwhelmed. They've got 99 courses but your course ain't one. So, how do you appeal to them, stand out, and market your online course?
EP159 – Rebranding Your Nonprofit: A Discussion with Dan Maby
WordPress Marketing
We often start a nonprofit because of a mission. When your nonprofit's mission pivots, what then? Often times a rebranding is in order. Dan Maby of BigOrangeHeart.org joins Jason and Bridget to talk about how WP&UP.org approached their name change and rebranding.
EP158 – Spend Your Marketing Budget Wisely with John Locke
WordPress Marketing
How do you choose where to spend your marketing budget? John Locke of Lockedown SEO joins us this week to discuss how to use SEO to make the best decisions.
EP157 – Reconciling Social Distancing and In-Person Sales
Real Estate Marketing
COVID-19 and social distancing has changed the first half of 2020 dramatically. So, how can we sell things like real estate in this day and age? Expert and friend of the show, Carin Arrigo joins Jason and Bridget to discuss on this thought-provoking episode.
EP156 – Mobile-First Marketing Strategies
WordPress Marketing
Those of us who work in technology can hardly imagine working without high-speed internet. Many of us pay a premium for that service. But what about the average citizen? How are they accessing content?
EP155 – Landing Page Best Practices
WordPress Marketing
Let's go back to basics for a moment. What is a landing page? Where do you build one? Also, what are the best practices for landing page to achieve your goal?
In this episode, Jen Miller of Next Door Marketer will join Jason and Bridget to let us in on industry secrets. You will not want to miss this episode.
EP154 – UX is More Than Just a Trendy Design Movement – It’s Marketing
WordPress Marketing
User design and interaction (UX/UI) isn't just a trendy thing to talk about. It affects how your website communicates to your audience. One of the things we forget, as business owners, is that we are not our own customers.
EP153 – Effective Marketing Copy Has Empathy
WordPress Marketing
We all know that websites need words. But how you say something matters just as much (or more) than what you say. In this episode, Jason and Bridget are joined by Amber Pechin to talk about writing marketing copy with empathy.
EP152 – Funding Open Source with Employment – How Plugins Are Really Built
WordPress Development
As much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? We continue this series on funding open source with Russell Aaron. He has built and maintained several plugins on his own while an employee with a company. Russ says he supports his plugins "on his own dime," so you'll want to watch this episode for sure.