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Smart Marketing Show iTunes

Grab a cup and step up to the water cooler!

The Smart Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show. 169 episodes over the last 4 years.

Recorded Fridays at 9:00 am Pacific

Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build community.

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EP171 – Marketing with Minimalism

So often design is what we hide behind instead of marketing ourselves and our business. Rather, it's design, tweak, redesign, it's not good enough, well there is a new tool out -- and so on.

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EP171 – Marketing with Minimalism

So often design is what we hide behind instead of marketing ourselves and our business. Rather, it's design, tweak, redesign, it's not good enough, well there is a new tool out -- and so on.

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EP171 Marketing with Minimalism Smart Marketing Show yt
Sep 4 2020

EP171 – Marketing with Minimalism

So often design is what we hide behind instead of marketing ourselves and our business. Rather, it's design, tweak, redesign, it's not good enough, well there is a new tool out -- and so on.
EP170 Running Your Business With a Home Life Smart Marketing Show yt
Aug 21 2020

EP170 – Running Your Business With a Home Life

Work life balance is a nice thought. But what happens when your children have to be schooled at home? How about taking care of a loved one? Moving? It is tricky for sure. Jason, Jen, and Bridget chat about how to keep your marketing going with added responsibility.
EP168 Marketing Tools The Changing Landscape intro
Aug 13 2020

EP169 – Marketing Tools – The Changing Landscape

The world is changing fast and the tools and platforms you need to do your job as a marketer continuously evolve. How do you keep up as a marketer? What are the best practices when everything can change overnight? Our friend Amber Pechin joins us again this episode with guest co-host Jen Miller, Bridget Willard is out on assignment.
EP168 Digital vs Physical Marketing Smart Marketing Show
Aug 3 2020

EP168 – Digital vs Physical Marketing

Michelle Keefer of MKConsulting joins Jason Tucker and guest co-host Jen Miller to discuss how you can smarten up engagement strategies with personal touch points, swag, and meaningful conversation. Plus get tips for reducing digital distractions in your marketing, business, and daily life.
EP167 Marketing With Accessibility in Mind yt
Jul 14 2020

EP167 – Marketing With Accessibility in Mind

Effective marketing includes considerations for your audience and their needs. This is why accessibility matters from your website to hashtags. Joe Simpson, Jr. joins Jason and Bridget to have this important conversation. Be sure to tune in.
EP166 Print Isn’t Dead Print Without Digital is Dead Smart Marketing Show yt
Jul 10 2020

EP166 – Print Isn’t Dead – Print Without Digital is Dead

Does it feel like print media is obsolete? It is if you don’t do it right. Print is just one component of your marketing pillars. In this episode, Jason and Bridget have a conversation with Keith Besherse about how to make the best use of print media in a digital world. Strategy, tactics, getting it…
EP165 Strategizing Your Landing Pages Part II Smart Marketing Show yt
Jun 25 2020

EP165 – Strategizing Your Landing Pages Part II

Landing Page Strategies - Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? How do you build an audience through the use of landing pages?
EP164 Freelancer Marketing Angles Smart Marketing Show yt
Jun 18 2020

EP164 – Freelancer Marketing Angles

In an unstable economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget will discuss the marketing angles freelancers always forget.
EP163 Stay Out of the Spam Box with List Management Smart Marketing Show yt
Jun 11 2020

EP163 – Stay Out of the Spam Box with List Management

Working hard on email campaigns only to end up in spam is a bummer. But how old is your lair? Email lists go stale like old bread. Amy Hall joins Jason and Bridget to discuss how to stay out of spam!
EP162 Engaging as a Brand in Political Climates Smart Marketing Show yt
Jun 5 2020

EP162 – Engaging as a Brand in Political Climates – Smart Marketing Show

It’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this episode.

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