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The Smart Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show. 163 episodes over the last 4 years.


Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build community.

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EP155 Landing Page Best Practices with Jen Miller yt
Apr 16 2020

EP155 – Landing Page Best Practices

Let's go back to basics for a moment. What is a landing page? Where do you build one? Also, what are the best practices for landing page to achieve your goal? In this episode, Jen Miller of Next Door Marketer will join Jason and Bridget to let us in on industry secrets. You will not want to miss this episode.
UX is More Than Just a Trendy Design Movement Its Marketing yt
Apr 9 2020

EP154 – UX is More Than Just a Trendy Design Movement – It’s Marketing

User design and interaction (UX/UI) isn't just a trendy thing to talk about. It affects how your website communicates to your audience. One of the things we forget, as business owners, is that we are not our own customers.
EP153 – Effective Marketing Copy Has Empathy yt
Apr 2 2020

EP153 – Effective Marketing Copy Has Empathy

We all know that websites need words. But how you say something matters just as much (or more) than what you say. In this episode, Jason and Bridget are joined by Amber Pechin to talk about writing marketing copy with empathy.
EP152 Funding Open Source with Employment How Plugins Are Really Built yt
Mar 24 2020

EP152 – Funding Open Source with Employment – How Plugins Are Really Built

As much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? We continue this series on funding open source with Russell Aaron. He has built and maintained several plugins on his own while an employee with a company. Russ says he supports his plugins "on his own dime," so you'll want to watch this episode for sure.
EP151 Marketing Your Services in an Economic Decline yt
Mar 20 2020

EP151 – Marketing Your Services in an Economic Decline

As the economy naturally changes, how do we adapt? Whether it is a temporary scare, industry shift, or a documented recession, we have options. Jason and Bridget are joined by Pam Aungst of PamAnnMarketing.com to gain insight into how to market your WordPress business during these times.
WPblab EP150 – Seniors Are Tech Savvy Dont Be So Biased yt
Mar 13 2020

WPblab 150 – Seniors Are Tech Savvy – Don’t Be So Biased

Bias with regard to seniors or Baby Boomers doesn't help anyone. Tech and digital literacy is a function of learning and disposable income; not age.
WPblab EP149 – Pros and Cons of Business Models in Open Source yt
Mar 5 2020

WPblab EP149 – Pros and Cons of Business Models in Open Source

We've all heard, "free as in beer," but what does it even mean? You know you have a valuable solution, product, or service, but how should it be priced? What is your product business model? Is it all free, fremium, or premium only? Do you finance with the equity in your home, an SBA loan, or exposure. Business modes are Paid Memberships Pro's Jason Coleman's favorite topic.
Price Anchoring The WordPress Marketers Secret Tool yt
Feb 27 2020

WPblab EP148 – Price Anchoring – The WordPress Marketer’s Secret Tool

How do you direct your clients to the product you really want to sell? How do you show the value of your services? Can you really get volume with a loss leader? These are all questions we ask ourselves. This week, Jason and Bridget are joined by marketing expert Nathan Allotey. We will discuss the psychology surrounding pricing. This is an episode you'll want to bookmark and rewatch!
EP147 Prioritizing Human Interaction in Your WordPress Business
Feb 19 2020

WPblab EP147 – Prioritizing Human Interaction in Your WordPress Business

With all of the automation, we are able (and love to do), we sometimes forget the human touch with our customers and clients. It's annoying to us to talk on the phone, but what if it makes a difference to them? A Twitter conversation lead to Amber Pechin pitching an amazing topic that will be the best 45 minutes of radio. Well, maybe not the best. But, it will be a great episode. She writes, "I want to talk about Aliens, dinosaurs, and animals with jobs at WordPress agencies. Why you should do everything (live, work, run a business, network) as a human. It's just a lot more fun that way.”
WPblab EP146 Marketing Yourself by Appearing on Podcasts
Feb 7 2020

WPblab EP146 – Marketing Yourself by Appearing on Podcasts with Warren Whitlock

Everyone wants to start a podcast. But do you have the audience? Unlikely. Instead, why not be a guest on podcasts? In this episode, Jason and Bridget will be joined by Warren Whitlock to get insight on how to market yourself by being a guest. Tune in!