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Smart Marketing Show iTunes

Grab a cup and step up to the water cooler!

The Smart Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show. 169 episodes over the last 4 years.

Recorded Fridays at 9:00 am Pacific

Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build community.

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EP171 – Marketing with Minimalism

So often design is what we hide behind instead of marketing ourselves and our business. Rather, it's design, tweak, redesign, it's not good enough, well there is a new tool out -- and so on.

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EP171 – Marketing with Minimalism

So often design is what we hide behind instead of marketing ourselves and our business. Rather, it's design, tweak, redesign, it's not good enough, well there is a new tool out -- and so on.

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EP151 Marketing Your Services in an Economic Decline yt
Mar 20 2020

EP151 – Marketing Your Services in an Economic Decline

As the economy naturally changes, how do we adapt? Whether it is a temporary scare, industry shift, or a documented recession, we have options. Jason and Bridget are joined by Pam Aungst of PamAnnMarketing.com to gain insight into how to market your WordPress business during these times.
WPblab EP150 – Seniors Are Tech Savvy Dont Be So Biased yt
Mar 13 2020

WPblab 150 – Seniors Are Tech Savvy – Don’t Be So Biased

Bias with regard to seniors or Baby Boomers doesn't help anyone. Tech and digital literacy is a function of learning and disposable income; not age.
WPblab EP149 – Pros and Cons of Business Models in Open Source yt
Mar 5 2020

WPblab EP149 – Pros and Cons of Business Models in Open Source

We've all heard, "free as in beer," but what does it even mean? You know you have a valuable solution, product, or service, but how should it be priced? What is your product business model? Is it all free, fremium, or premium only? Do you finance with the equity in your home, an SBA loan, or exposure. Business modes are Paid Memberships Pro's Jason Coleman's favorite topic.
Price Anchoring The WordPress Marketers Secret Tool yt
Feb 27 2020

WPblab EP148 – Price Anchoring – The WordPress Marketer’s Secret Tool

How do you direct your clients to the product you really want to sell? How do you show the value of your services? Can you really get volume with a loss leader? These are all questions we ask ourselves. This week, Jason and Bridget are joined by marketing expert Nathan Allotey. We will discuss the psychology surrounding pricing. This is an episode you'll want to bookmark and rewatch!
EP147 Prioritizing Human Interaction in Your WordPress Business
Feb 19 2020

WPblab EP147 – Prioritizing Human Interaction in Your WordPress Business

With all of the automation, we are able (and love to do), we sometimes forget the human touch with our customers and clients. It's annoying to us to talk on the phone, but what if it makes a difference to them? A Twitter conversation lead to Amber Pechin pitching an amazing topic that will be the best 45 minutes of radio. Well, maybe not the best. But, it will be a great episode. She writes, "I want to talk about Aliens, dinosaurs, and animals with jobs at WordPress agencies. Why you should do everything (live, work, run a business, network) as a human. It's just a lot more fun that way.”
WPblab EP146 Marketing Yourself by Appearing on Podcasts
Feb 7 2020

WPblab EP146 – Marketing Yourself by Appearing on Podcasts with Warren Whitlock

Everyone wants to start a podcast. But do you have the audience? Unlikely. Instead, why not be a guest on podcasts? In this episode, Jason and Bridget will be joined by Warren Whitlock to get insight on how to market yourself by being a guest. Tune in!
WPblab EP145 – Funding Open Source With Agency Work — How Plugins Are Really Built yt
Jan 30 2020

WPblab EP145 – Funding Open Source With Agency Work — How Plugins Are Really Built

As much as we like to think Open Source is all about giving and not getting, it isn't a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? In this episode, Jason and Bridget will be joined by Chris Badgett who will tell us how he used agency work to fund his plugin's development: LifterLMS. Take a listen. Let us know your thoughts.
EP144 WPblab How Do I Interview a Subject for An Article yt
Jan 23 2020

WPblab EP144 – How Do I Interview a Subject for An Article?

Sometimes marketing your business means reaching out to the community around you or industry leaders. Writing biographical profiles helps your business as well as theirs. So, how can you do this well? In this episode, Jason and Bridget are joined by Allison Smith, who frequently interviews subjects. Let's dig it and answer your questions in the live chat.
Should You Brand Your Company or Your Name
Jan 16 2020

WPblab EP143 –Should You Brand Your Company or Your Name

Almost as old as the chicken and egg question is the question of whether to brand yourself as a company or use your name. Should you stay a private person or should you capitalize on your personality? And if you do market yourself, how to you maintain a private life?

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