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The Smart Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show. 163 episodes over the last 4 years.


Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build community.

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WPblab EP145 – Funding Open Source With Agency Work — How Plugins Are Really Built yt
Jan 30 2020

WPblab EP145 – Funding Open Source With Agency Work — How Plugins Are Really Built

As much as we like to think Open Source is all about giving and not getting, it isn't a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? In this episode, Jason and Bridget will be joined by Chris Badgett who will tell us how he used agency work to fund his plugin's development: LifterLMS. Take a listen. Let us know your thoughts.
EP144 WPblab How Do I Interview a Subject for An Article yt
Jan 23 2020

WPblab EP144 – How Do I Interview a Subject for An Article?

Sometimes marketing your business means reaching out to the community around you or industry leaders. Writing biographical profiles helps your business as well as theirs. So, how can you do this well? In this episode, Jason and Bridget are joined by Allison Smith, who frequently interviews subjects. Let's dig it and answer your questions in the live chat.
Should You Brand Your Company or Your Name
Jan 16 2020

WPblab EP143 –Should You Brand Your Company or Your Name

Almost as old as the chicken and egg question is the question of whether to brand yourself as a company or use your name. Should you stay a private person or should you capitalize on your personality? And if you do market yourself, how to you maintain a private life?
WPblab New Year New Pricing with Wes Chyrchel yt
Jan 3 2020

WPblab EP141 – New Year, New Pricing with Wes Chyrchel

Is it time to re-evaluate your product and service pricing? Jason and Bridget are joined by eCommerce expert Wes Chyrchel Network Sponsor Thank you for sponsoring the WPwatercooler Network, ServerPress. ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! WPblab Sponsors VendorFuel VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built…
WPblab EP140 How Are You Marketing Reviews
Dec 13 2019

WPblab EP140 – How Are You Marketing Reviews? w/ Tevya Washburn

This episode Jason and Bridget are joined by Tevya Washburn from Starfish Reviews. We discuss everything you always wanted to know about review marketing but were afraid to ask.
WPblab EP139 Using Social Media in WordPress Business Development yt
Dec 5 2019

WPblab EP139 – Using Social Media in WordPress Business Development

In this episode of WPblab, Jason and Bridget talk about the ways you can level up your biz dev. It's great if you build websites and plugins. But how does anyone know? How do you build a referral network? How do you keep top-of-mind with your connections? Tune in to find out.
WPblab - State of the Word 2019 with commentary by Jason Tucker and Bridget Willard
Nov 2 2019

WPblab – State of the Word 2019 with commentary by Jason Tucker and Bridget Willard

On this special episode of WPblab Bridget Willard and Jason Tucker provide commentary to Matt Mullenweg's State of the Word presentation live from WordCamp US 2019 being held at America’s Center, St. Louis, MO on Saturday, November 2, 2019 4:00 pm Central Time, 2:00 pm Pacific. #WCUS #WCUS2019
WPblab EP137 Get Ready for WordCamp US with Jason Tucker and Bridget Willard
Oct 23 2019

WPblab EP137 – Get Ready for WordCamp US with Jason Tucker and Bridget Willard

On this episode of WPblab Bridget and Jason discuss what many attendees at WordCamp US should be doing before attending the event. From blog posts to social media updates and even a few apps to help you get through all of it all.
EP136 Going Insane for Website Ads
Oct 3 2019

WPblab EP136 – Going Insane for Website Ads w/ David Margowsky

In this episode, Jason is joined by David Margowsky from Pixel Jar. They will discuss why you should monetize your websites with ads and the best way to sell.