#WPblab

What's WPblab?

WPblab has evolved over time from a question and answer show to a WordPress-focused interview show to our new goals in 2017. This is why we love tech so much. It moves, breathes, evolves. WPblab evolves with it.

Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Thursday nights at 7:00 p.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build community.

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WPblab streams live every Thursday at 7:00 pm Pacific

Click the subscribe button to get a reminder when the show goes live. The show can be watched in your browser here or our YouTube channel. The episodes are recorded and made available in our WPblab archives or on YouTube.

Upcoming Episode

WPblab Special – Commenting on State of the Word 2018

02:00 Matt Shows off Shape Divider Blocks Seek Matt mentions vendors that are making blocks for Gutenberg Seek Jason recorded video of rebuilding his personal site with Gutenberg Matt mentions Drupal using Gutenberg

WPblab 118 – Goldilocks and The Three Holidays – How to Market your WordPress Business during Black Friday, Cyber Monday, and Giving Tuesday

November 29, 2018

Marketing your WordPress product or business can be tricky during the holidays. What’s too much and what’s too little. In this episode, Marc Benzakein from Server Press, LLC will join us to talk about how he got it just right.

WPblab EP117 – Demystifying Search Intent for Your WordPress Site

November 15, 2018

In this episode, Jason and Bridget are joined by developer and SEO expert John Locke of Lockedown Design. We will discuss how to crack the mysterious intent from searchers and some ways to improve your site’s ranking.

WPblab Quickie 116 – Hiring Social Media Specialists: How to ask the right questions

November 7, 2018

In this quick episode, Jason and Bridget will help you ask the right questions when hiring a social media specialist to grow your WordPress business.

WPblab EP115 – WordPress Agencies: Red Flag Warnings

October 24, 2018

In this episode, Jason and Bridget are joined by Geno Quiroz, from Monterey Premier, a WordPress agency in Northern California. We’re going to chat about red flag warnings, intuition, following your gut, and firing clients.

WPblab EP114 – Cold Calling – The WordPress Way

October 18, 2018

In this episode, Jason and Bridget will chat about cold calling — the good, bad, and the ugly. How do you do this in the WordPress ecosystem effectively without sounding like a used car salesman?

WPblab EP113 – Marketing Your Odds in Vegas

September 27, 2018

In this episode, Jason Tucker is joined by Russ, a long-standing WordPress Community evangelist. They will be talking about taking chances with your career — the wins, losses, and overall tends.

WPblab EP112 – WordPress Marketing: Turning Support FAQ into Content Marketing

September 20, 2018

In this episode, Jason and Bridget chat about the frequently asked questions we get while supporting our WordPress products and services. Answering those questions can easily be converted to blog posts and fit into your content and SEO strategy. Join us live to ask questions in the chat.

WPblab EP111 – Beyond Local: Why Market Yourself Internationally

September 5, 2018

In this episode Jason and Bridget will chat about the pros and cons of international travel when it comes to marketing your WordPress business.

WPblab EP110 – Why is syndicated content bad?

August 26, 2018

Syndicated content seems like a great way to publish. But is it the best option? In this episode Jason and Bridget weigh the options.

WPblab EP109 – Networking the Right Way: A guide to attending, speaking, and hosting Meetups

August 2, 2018

In WordPress, “networking” has a bad connotation, but it just means building relationships. So, how can you get the most out of attending, speaking, and hosting a Meetup? Let’s chat.

WPblab EP108 – Marketing Your WordPress Business with Loss Leaders

July 25, 2018

This week, Jason and Bridget are joined by James Laws from Saturday Drive. He’s also the co-host of the Adventures in Businessing podcast. We’ll be discussing free work, loss leaders, and freemium price models in the WordPress ecosystem.

WPblab Quickie 107 – Marketing of Jetpack

July 17, 2018

In this episode, Jason and Bridget discuss the partnership with Jetpack and A2 Hosting and how it impacts the WordPress space. Who benefits and why. Marketing to agencies or end users? Who is the audience and what does Automattic and A2 Hosting have to gain? Jetpack announces strategic partnership with A2 Hosting – bizjournals.com – Partnership…

WPblab EP106 – Marketing Hosting Services to a Savvy Audience

July 5, 2018

In this episode, Jason and Bridget are joined by Joshua Knapp of AnHonestHost. He’ll be talking about ways to gain and retain a customer base by offering services that improve their workflow.

WPblab EP105 – Branding Implications of Acquisitions

June 28, 2018

We build companies so we have something of value. So, why are people upset when companies are acquired? It comes down to marketing and branding. Join Jason and Bridget as they discuss some recent acquisitions in and out of WordPress.

WPblab EP104 – Planning & Maintaining a Flexible Content Calendar w/ Laura Coronado

June 18, 2018

This week on WPblab we have Laura Coronado the Communications Specialist at WebDevStudios. Russell Aaron and Jason Tucker will be talking with Laura about some techniques for starting and maintaining an editorial calendar, plotting your posts and allowing yourself to be flexible in order to remain timely. If you or your staff haven’t created an editorial calendar yet now is your chance to get yourself educated on it, use the social link here to share this content with your coworkers and friends on social media.

WPblab EP103 – Bootstrap to Commonplace: Talking Branding & Grass Roots w/ Marc Benzakein

June 6, 2018

Everyone knows DesktopServer. But it wasn’t magic. In this episode, Jason and Bridget are joined by Marc Benzakein. He’ll talk about how DesktopServer went from a development project to a common and popular workflow solution. Join in the live chat to ask questions.

WPblab EP102 – LinkedIn: Why WordPressers Shouldn’t Ignore it

May 21, 2018

In this episode, Jason and Bridget are joined by Marcy Massura, who has an extensive background in marketing, to say the least. We’re going to apply marketing principles from other industries to WordPress freelancers and agencies and give you all good reasons to use this neglected social network.

WPblab EP101 – It’s okay to have a personality in your marketing with Rick Solari

May 17, 2018

In this episode, Bridget and Jason are joined by Rick Solari. Bland branding is bad branding. Allow your personality to shine. Let’s chat about taking a different approach than the norm.

WPblab – 100th Episode Mastermind – Lifelong Learning with Our Community

April 26, 2018

On this episode, Jason Tucker and Bridget Willard get sentimental and invite past guests to jump on and share what they’ve learned recently in WordPress. We’re all life-long learners. Come join in the fun in the chat and see more details in our Facebook Group.

WPblab EP99 – WordPress – Do we really need a specialty Meetup?

April 19, 2018

WordPress is a diverse and inclusive community. So why do we have specialty Meetups? Do we need one? In this episode, Jason Tucker and Bridget Willard invite the founder of Women Who WP, Jen Miller to talk about this important subject. Jen Miller – the WPblab unofficial show producer!     Started a specialty group…

WPblab EP98 – Social Media And Your Brand: Facebook

April 5, 2018

You have a brand but how are you handling it? Maybe you are self-taught and have a few gaps. In this episode, Jason and Bridget are going to cover the basics of using Facebook for your business. Bring your questions in the live chat.

WPblab EP97 – WordPress Plugins – Building Your Mailing List

March 28, 2018

In this episode, Jason and Bridget get back to marketing basics. You have a WordPress site. So? How are you getting email subscribers? What types of strategies work and which WordPress plugins do the best job. Tune in this week to find out and join the live chat to chime in.

WPblab EP96 – Pros and Cons of Brand Fragmentation

March 22, 2018

Tonight on WPblab, Jason Tucker and Bridget Willard speak with James Tryon about the pros and cons of fragmenting your brand. Should you keep all of your products together under a company umbrella or have separate identities? Let’s talk business goals and marketing tonight.

WPblab EP95 – Situational Awareness: When to Pause Marketing Campaigns w/ Amy Donohue

February 27, 2018

It’s easy to jump on trends, try to be extreme to get attention, but what price do you pay? Do you get eyes or alienate your audience? Join Jason and Bridget with Guest Amy Donohue this week on WPblab where they will discuss it. If you have some strong opinions, watch live and join in the chat. We’re all learning, right?

WPblab EP94 – Exploring the Ethics of Marketing with Morten Rand-Hendriksen

February 13, 2018

Ethics in marketing? Yes. Marketing needs ethics, too. After all, many people say “marketing” like it’s a four-letter word. Senior Staff Instructor at LinkedIn Learning, Morten Rand-Hendriksen joins us this week on WPblab

WPblab EP93 – Unorthodox Marketing with Meg Delagrange

January 31, 2018

Amish-born artist Meg Delagrange has always approached social media in an unorthodox way. She’s now in a venture of Design and Marketing at Urban Southern. This week on our show we’ll talk about taking an alternative approach to marketing can sometimes be the best play. https://www.twitter.com/megdelagrange https://www.instagram.com/meg.delagrange/ https://www.instagram.com/urbansouthern/ https://www.urbansouthern.com/ Bridget: “To me, the people that…

WPblab EP92 – Maintaining your personal brand while building another.

January 25, 2018

This week’s guest Isaac Irvine, a personal branding expert, will talk to us about how we can balance the promotion of our employer’s brand (or clients) without neglecting our own.

WPblab EP91 – Marketing Gutenberg: Awareness & Education

January 18, 2018

Iteration is exciting and Jason and Bridget are definitely stoked about the new way you’ll interact with WordPress with Gutenberg. Let’s chat about marketing to clients and the WordPress Community, managing change and budgets.

WPblab EP90 – Just Create January – An Incubator and Accountability Group

January 3, 2018

“Just Create January.” Every day of this month in our Facebook group, we have an opportunity to be accountable, share, and even brainstorm with one another.

WPblab EP89 – Marketing Around The Holidays: A Conversation

December 19, 2017

Some businesses take a break, others avoid celebrating any specific day. With our increasingly diverse and global economy, how do you handle marketing around the holidays?

WPblab EP66 – Marketing Yourself by Live Tweeting at WordCamp
WPblab EP65 – Nonprofit Marketing With WordPress w/ Nathan Porter
WPblab EP64 – WordPress Community, the best thing to help you level up your career w/ Roy Sivan
WPblab EP63 – Building WordPress plugins as a hobby w/ Andy Fragen
WPblab EP62 – WordPress Social Media Marketing for Seniors w/ Cemal Tashan
WPblab EP61 – Building Your WordPress Freelancing by Speaking (or Teaching) w/Adam Silver
WPblab EP60 – Marketing Your WordPress Business on Instagram w/ Verious Smith III
WPblab EP59 – Podcasting with WordPress w/ Roy Sivan
WPblab EP58 – Building Your WordPress Business Relationships Locally w/ Ross Gile – DigiCal
WPblab EP57 – The Nuts & Bolts of Effective WordPress Business Blogging w/ Jen Miller
WPblab EP56 – Expanding Your WordPress Business on Pinterest w/ Carol Stephen
WPblab EP55 – Creating visibility and authority through social media
EP54 – WordCamp US Recap Show – WPblab
WPblab EP053 – Google Built My WordPress Website
Building the WAPUUS Field Guide and Trading Post w/ James Tryon
WPblab 051 – Why develop locally with WordPress?
WPblab 050 – Customizing the WordPress Media Library
WPblab 049 – How to sell products using WordPress ecommerce
WPblab 048 – WordPress Community: Giving Back at a Nonprofit Hackathon – WPblab
WPblab 047 – Blogging for your Target Demographic with WordPress – Kitty Lusby – WPblab
WPblab EP046 – Leveling up your WordPress content with podcasting
WPblab EP045 – Securing your #WordPress site w/ Krystle Herbrandson of Sucuri Security
WordCamp: Beyond An Attendee – WPblab
EP42 – #A11y, WordPress and Your Website w/Rachel Carden @bamadesigner – WPblab
EP41 – Your #WordPress Site Why Mobile Responsive Is Important – WPblab
EP39 – WordPress 101: Blogging to find your voice – WPblab
EP38 – #SocialMedia tips for a #WordPress Website Owner – WPblab
EP37 – Building #WordPress Community Through #Meetups
EP36 – Securing your #WordPress website with #SSL – WPblab
EP35 – Your 1st #WordCamp talk – What to know to share your Passion of #WordPress – WPblab
EP34 – Freedom of Remote WordPress Work with Jon Brown – WPblab
EP33 – Where to start with #WordPress #SEO – WPblab
EP32 – How to get the most out of WordCamp? #WordPress – #WPblab
EP31 – What are the best #WordPress backup solutions? – #WPblab
EP030 – Using #WordPress for Your #SmallBiz /w @sereedmedia – #WPblab
EP029 – Using WordPress in Education – Talking w/ TeacherCast – #WPblab
EP028 – Chatting #WordPress with “Women Who WP” – WPblab
EP027 – Is using a #WordPress page builder “cheating”? – WPblab
How to pick the right #WordPress theme -WPblab
#WPblab – Chatting with the founders of Women Who WP -WordPress
EP026 – It’s the post length that counts — or does it? #blogging #WordPress – #WPblab
EP025 – How to #podcast using #WordPress – WBblab
EP024 – What are the best #WordPress forms in 2016? – #WPblab
EP023 – #WordPress resources. How to learn more – #WPblab
EP022 – #WordPress Optimal Post Times – WPblab
EP021 – #WordPress Posts – Beyond Featured Images – WPblab
EP020 – “Enhancing content with #video on #WordPress” #AskWPblab
EP019 – “New Post Notifications” #WordPress – #AskWPblab
EP018 – Marketing with WordPress – #WPblab
EP017 – Learn #WordPress by doing – #WPblab