Segmentation FTW.
Christie Chirinos email marketing as an intelligent combination of transactional emails & direct emails in part with a multi channel promotion strategy that exists as a part of a larger marketing strategy that also takes the other 3 P’s into account… also FTW
Personal twitter – https://twitter.com/cicichirinos
Partner of Caldera Labs https://calderaforms.com/
https://twitter.com/CalderaWP
She started in the nonprofit sector learning by doing.
https://mailchimp.com/ (should tag with affiliate link)
They use convertkit on CalderaForms now. https://convertkit.com/
ConvertKit is a great tool from segments but not user friendly
ConvertKit = Photoshop
MailChimp = Canva
Segmented lists
Many lists can create problems with subscriptions. Consider consolidating your lists and segmenting them out.
Example of a segmented
Is this for you or your clients on checkout
Focus your copy
“Or this” or “if that” = Segment
Bridget loves old navy
Use case
Goals for creating one and done leads
1st a month
1 segments
Questions
- Who is clicking
- What are they clicking
- What time of day are they opening the emails
Try for 3 months, Look what happened and change things after that
Don’t talk at people when writing content
Freelancer personal
- Collect emails, Build your list
How to segment your list?
- You can just ask in your next newsletter
I think bridget said a couple weeks ago to think about when you are sending out newsletters. In the morning things get purged. IF you send it later in the day, someone might spend the time to read it b/c no one wants to work after lunch.
8 responses to “WPblab EP81 – Data-Centric Email Marketing for WordPress Businesses with Christie Chirinos”
Join @JasonTucker and @YouTooCanBeGuru tonight with guest @cicichirinos
Data-Centric Email Marketing bit.ly/2v539Ca
is attending.
is attending.
This week on the @WPblab – Data-Centric #EmailMarketing for #WordPress Business w/ guess host @cicichirinos
35minswpwatercooler.com/video/wpblab-e…
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WordPress desde Zero
WPdesdeZero
https://twitter.com/WPwatercooler/status/898345479179653120#favorited-by-763484370149732352
Wow Christie Chirinos killed it. Awesome job!
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WPblab – The Show
WPblab
https://twitter.com/WPwatercooler/status/898421684440506368#favorited-by-3744486314
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WPblab – The Show
WPblab
https://twitter.com/WPwatercooler/status/898421398183395333#favorited-by-3744486314