Christie Chirinos email marketing as an intelligent combination of transactional emails & direct emails in part with a multi channel promotion strategy that exists as a part of a larger marketing strategy that also takes the other 3 P’s into account… also FTW
She started in the nonprofit sector learning by doing.
https://mailchimp.com/ (should tag with affiliate link)
They use convertkit on CalderaForms now. https://convertkit.com/
ConvertKit is a great tool from segments but not user friendly
ConvertKit = Photoshop
MailChimp = Canva
Many lists can create problems with subscriptions. Consider consolidating your lists and segmenting them out.
Example of a segmented
Is this for you or your clients on checkout
Focus your copy
“Or this” or “if that” = Segment
Bridget loves old navy
Goals for creating one and done leads
1st a month
- Who is clicking
- What are they clicking
- What time of day are they opening the emails
Try for 3 months, Look what happened and change things after that
Don’t talk at people when writing content
- Collect emails, Build your list
How to segment your list?
- You can just ask in your next newsletter
I think bridget said a couple weeks ago to think about when you are sending out newsletters. In the morning things get purged. IF you send it later in the day, someone might spend the time to read it b/c no one wants to work after lunch.
Editor’s Note: Transcriptions of episodes are created with a mix of speech recognition software and human transcribers, and may contain some grammatical errors or slight deviations from the audio.