EP62 – WordPress Social Media Marketing for Seniors
On this episode of WPblab we speak with Cemal Tashan about Social Media Marketing for Seniors.
- Seniors use Facebook to spy on their kids and grand kids
- Confusion on how social media works
- Color contrasts are important
- Interactions are difficult for seniors, looking photos and such are easier for them.
- Have two accounts on Amazon, one for search and one for purchasing
- Photos of oceans, palm trees, dogs, cats are attractive to seniors
- Senior abuse laws for the Internet?
- Unaided brand awareness
- Social Marketing branding bombardment
- Keys to Being Social – The Series – You Too Can Be A Guru
- A real person, a lot like you
- Seniors are writing bios in long form
- Microgrants Program