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Everyone wants to start a podcast. But do you have the audience to sustain one? Unlikely. Besides, you don’t even know if you like podcasting yet.

Instead, why not be a guest on podcasts? In this episode, Jason and Bridget are joined by Warren Whitlock to get insight on how to market yourself by being a guest.

Take a listen. Let us know your thoughts.

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A Bit About Warren Whitlock

Warren has a diverse broadcasting background from the radio days (we’re still in radio days) as well as having his own podcast: Distributed Conversations. More than anything he is a futurist — always intrigued about the newest technology whether it was video, Twitter, WordPress, or block chain — his current passion.

The golden thread in Warren’s career is content production. He’s produced and created content since 1969. Though the recording and distribution technology evolves, the principles do not.

“I open my mouth and it turns into content.” Warren Whitlock

Why Should You Be a Podcast Guest?

Podcasting is a great way to give back. Warren paraphrases the Zig Ziglar principle that in order to get anything out of life, you must give first.

“You will get all you want in life, if you help enough other people get what they want.” Zig Ziglar

At the end of the day, podcast hosts are much like television producers: they have time to fill but it needs to benefit their advertisers.

Not only is giving a good way to elevate your brand awareness for your company and yourself, it’s a healthy part of any SEO strategy.

Tips For Choosing a Podcast

  1. Ensure the podcast is sharable. Meaning, how will it look if you share your episode with your following. There should be more than two episodes.
  2. Ensure the podcast enables and encourages commenting. Comments are important for follow-up conversations after the podcast is over and so people can find you — the guest — later.
  3. If the podcast doesn’t feel authentic, it won’t do anything for your own brand awareness.
  4. Podcasts are about connection. If you don’t feel the connection, it’s not a good fit. (This is why it is important to listen to a podcast before you agree to come on.)
  5. Find a podcast you love and become it’s biggest fan. This will get the attention of the producers so they are more likely to invite you as a guest.

Tool or Tip of the Week

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Warren recommends riding Uber Pool. It’s a great way to meet new people. You might have fun, too!

Jason recommends Shift. It’s a great way to manage all of those pesky email addresses.

Bridget recommends watching Netflix’s series: Abstract. Look at things around you. Get context for your life and your art.

Do you have any tools or tips we should know about?

We’d love to hear from you. What are your experiences with this subject?

Tell us in the comments below.

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