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Smart Marketing Show iTunes

Grab a cup and step up to the water cooler!

The Smart Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show. 185 episodes over the last 5 years.

Recorded Fridays at 9:00 am Pacific

Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build community.

Watch!

EP187 – Product Marketing Means Being Top-of-Mind All the Time

It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant? In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the…

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Latest Episodes

EP186 How Do You Start Marketing in WordPress with Zero Street Cred Smart Marketing Show yt
Feb 26 2021

EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?

How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian Tobey of Groundhogg.io. He’ll talk about his…
EP185 Value Add Marketing with Launch With Words Smart Marketing Show yt
Feb 3 2021

EP185 – Value Add Marketing with Launch With Words

What if we could change that? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind.
EP184 Innovative Marketing in the WordPress Ecosystem with Sally Strebel Smart Marketing Show 1
Jan 29 2021

EP184 – Innovative Marketing in the WordPress Ecosystem with Sally Strebel

"Managed WordPress Hosting" is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they're privately funded! Their business conference Pressnomics is also Sally's brainchild and attended by a host of entrepreneurs.
EP183 Building Trust with Email Newsletters Smart Marketing Show
Jan 21 2021

EP183 – Building Trust with Email Newsletters with Tess Wittler

In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust.
EP182 Technical Dependencies and Marketing in WordPress with Devin Walker Smart Marketing Show 2
Jan 15 2021

EP182 – Technical Dependencies and Marketing in WordPress with Devin Walker

This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We'll have a discussion on how your dependency choices can affect your user experience. And that's marketing, baby!
EP181 Marketing With Your Brands With A Family of Colors Smart Marketing Show yt 1
Jan 8 2021

EP181 – Marketing Your Brand With A Family of Colors

You have a business and a logo. Awesome. You may even have memorized your color's hex code. But what about different moods? What color shouldn't be used in your logo?
EP180 How to Show Your Personality Through Your Brand yt
Dec 18 2020

EP180 – How to Show Your Personality Through Your Brand

Should your business have a personality or be professional? Does professional mean boring? No way! Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You'll definitely want to watch this episode.
EP179 Launching Your WordPress Product Landing Page Before Launch
Dec 10 2020

EP179 – Launching Your WordPress Product Landing Page Before Launch

It's like the chicken and the egg. When do we launch the product's landing page? When do we launch the landing page for our new service. Bridget and Jason will explore this topic on this must-see episode.
EP177 Smart Marketing Show wallpaper
Dec 3 2020

EP178 – Using Twitter for Lead Gen for WordPress Businesses

What's the business application for using Twitter? Can you really grow your business by tweeting? What about Lead Gen? Yes. You can generate leads and build your business on Twitter. This week Bridget and Jason will give you 45 minutes packed with their best advice (valued at $175/hour). Don't forget to listen for Jason and Bridget's Tool or Tip of the Week.
EP177 Hashtags What When Why How to Use in WordPress Marketing Smart Marketing Show
Nov 18 2020

EP177 – Hashtags – What, When, Why, How to Use in WordPress Marketing

Don't just copy influencers or the big names in WordPress. Learn to use hashtags effectively by thinking it out as part of your stragegy.

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