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Smart Marketing Show iTunes

Grab a cup and step up to the marketing side of the watercooler!

This show is no longer in production

The Smart Marketing Show has evolved over time from a question and answer show to a WordPress-focused marketing show. [numofblabs] episodes over the last [calcage date="10/05/2015"] years.

Recorded Fridays at 9:00 am Pacific

Jason Tucker is an IT Director and WordPress Web Developer and Bridget Willard is a self-proclaimed Twitter Nerd. They both love WordPress and its diverse community. Please join us Fridays at 9:00 a.m. Pacific. No matter the topic, we plan to have fun, educate, and, of course, build community.

WP Watercooler Podcast
EP191 How Does Jazz Factor Into Marketing Smart Marketing Show
Apr 1 2021

EP191 – How Does Jazz Factor Into Marketing

Jazz musician and Marketer Paul Tobey joins Jason and Bridget to talk about how we can learn from jazz to pivot.

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Latest Episodes

EP190 WordPress and Google Ads on a Budget Smart Marketing Show
Mar 22 2021

EP190 – WordPress and Google Ads on a Budget

There have been a lot of discussions lately about Google Ads and its effectiveness in WordPress. Jason and Bridget are joined by advertising veteran Warren Laine-Naida. He is pretty famous for talking to people about $1/day search ads. Join live to ask him questions.
EP189 Make Yourself Available and Reachable Smart Marketing Show yt
Mar 17 2021

EP189 – Make Yourself Available and Reachable

Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you'll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We'll chat about how giving people access to us makes a big difference in our small business marketing.
EP188 The Ultimate Marketing Building a Network of SUPPORT Smart Marketing Show yt
Mar 12 2021

EP188 – The Ultimate Marketing–Building a Network of SUPPORT

It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction? In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on.
EP187 Product Marketing Means Being Top of Mind All the Time
Feb 26 2021

EP187 – Product Marketing Means Being Top-of-Mind All the Time

It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant? In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the…
EP186 How Do You Start Marketing in WordPress with Zero Street Cred Smart Marketing Show yt
Feb 26 2021

EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?

How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian Tobey of Groundhogg.io. He’ll talk about his…
EP185 Value Add Marketing with Launch With Words Smart Marketing Show yt
Feb 3 2021

EP185 – Value Add Marketing with Launch With Words

What if we could change that? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind.
EP184 Innovative Marketing in the WordPress Ecosystem with Sally Strebel Smart Marketing Show 1
Jan 29 2021

EP184 – Innovative Marketing in the WordPress Ecosystem with Sally Strebel

"Managed WordPress Hosting" is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they're privately funded! Their business conference Pressnomics is also Sally's brainchild and attended by a host of entrepreneurs.
EP183 Building Trust with Email Newsletters Smart Marketing Show
Jan 21 2021

EP183 – Building Trust with Email Newsletters with Tess Wittler

In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust.
EP182 Technical Dependencies and Marketing in WordPress with Devin Walker Smart Marketing Show 2
Jan 15 2021

EP182 – Technical Dependencies and Marketing in WordPress with Devin Walker

This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We'll have a discussion on how your dependency choices can affect your user experience. And that's marketing, baby!
EP181 Marketing With Your Brands With A Family of Colors Smart Marketing Show yt 1
Jan 8 2021

EP181 – Marketing Your Brand With A Family of Colors

You have a business and a logo. Awesome. You may even have memorized your color's hex code. But what about different moods? What color shouldn't be used in your logo?

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