It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant?
In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise.
This Week’s Panel
How Are You Spending Your Marketing Budget?
You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?
Tool Or Tip Of The Week
This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing.
Bridget Recommends SparkToro.
00:05:10 “You got to stay top of mind all the time.” Bridget Willard
00:08:43 “But what you can’t measure is how I’m feeling.” Bridget Willard
00:10:43 “They value the people that go, they actually physically go to the event, as well as the people that watch.” Jason Tucker
00:12:56 Jason Talks Tracking Methods
00:15:31 Don’t Forget the Value of Radio
00:18:51 Jason Talks About Automatic Ad Insertion
00:20:32 “Why do you think I harp on Twitter so much? It’s the least expensive way to get eyeballs.” Bridget Willard
00:21:25 “If nobody knows who you are, the ads don’t work.” Bridget Willard
00:22:24 Jason Talks Delivery Vehicles and Social Icons
00:23:36 No, algorithms are like dogs, they do what you train them to do.
00:25:28 Belts Have Twitter Accounts
00:26:35 Texas, Power, and San Antonio and Competing with Big Brands
00:30:15 There is a huge opportunity for WordPress people.
00:34:18 Jason Talks Evergreen and Reporting Content
00:37:02 Jason Talks Walmart, TikTok, and Regional Dialects
00:42:10 One interaction is not enough.
Editor’s Note: Transcriptions of episodes are created with a mix of speech recognition software and human transcribers, and may contain some grammatical errors or slight deviations from the audio.