On this episode, Jason and Bridget talk with Amy Hall on how to build up your mailing list and how to keep your email marketing audience interested.
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“To anybody watching, stop emailing people that don’t want an email from you just so you can say your list is big.” Bridget
“Website for show; email for dough.” AmyHall.Biz
What am I selling?
Everything is a sale. No matter what, it’s a sale. You’re selling attention and time.
“Even if you’re not exchanging money, you want their time.” Amy Hall
They might not click the button on the email, but it is the system that will feed the purchase, says Amy. They are the moneymaker. They’ll see you on social and then go look for the email. Then they will purchase.
How do you get people to subscribe?
It really has nothing to do with the email provider you choose. It matters more about your website and the emails you’re sending.
How do you know if you’re emailing too much?
You email too often when you get a bunch of unsubscribes. Everyone’s tolerance is different.
How do you get people to attend a show?
As much as you can, make the topic known.
WPwatercooler is an event. By the time Amy gets the email, for example, she’s already planned Thursdays. Send out the event email two weeks before, three days before, and the day before.
Bridget suggests using Mailchimp’s tagging feature in an audience in order to recruit guests from 2019, 2018, etc.
Highlight some of the previous guests and how their business has progressed since they started being on the show, says Amy.
How do you get people to subscribe to your list?
Anyone who has been on WPwatercooler is manually added to the list. Posting to Facebook isn’t a good way to get subscribers, says Amy Hall.
What about open rates?
Ensure that your headline is engaging and short (30-40 characters).
“You need clear, concise, short subject lines.” Amy Hall
Headlines can be sensational or the same every week “Real Estate News from John Doe.” They saw it in their email every week and they came to expect it.
“There is no formula for it. You have to test it.” Amy Hall
Asking for help is always a good way to get people to open. Also, don’t count on people reading the preview text in their email browser of choice. Repeat that copy and the subject line in the body of the email.
How to you keep people engaged with email marketing?
What is the benefit of being on the show?
Personalize, personalize, personalize. Amy says you should sprinkle their first name throughout the body of the email.
Ensure that you offer the value propositions (reasons) why someone would want to be on the show. Talk about stats, exclusivity, and the like.
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Bridget loves Beaver Builder so much. She sent a pre-sales client her affiliate link this week. They loved that
Amy loves superhuman.com as an email client. Worth every dollar.
Jason recommends Coursera for certifications.
Do you have any tools or tips we should know about?
We’d love to hear from you. What are your experiences with this subject?
Tell us in the comments below.
Editor’s Note: Transcriptions of episodes are created with a mix of speech recognition software and human transcribers, and may contain some grammatical errors or slight deviations from the audio.