WPblab EP55 – Creating visibility and authority through social media

This week on WPblab we’re joined by Robert Nissenbaum consultant & speaker at Tactical Social Media to discuss how you can create visibility and authority through social media.

• The Power Of A Single Comment – Why You Need To Engage More
• Social Networking: How I Generate Leads Without Content
• Social + Media = Success – Tactical Social Media

Our crowd sourced show notes

• New Give Blog layout – https://givewp.com/blog/
• Remember you are writing for “people” not for search bots – over time your keywords will recur naturally when you are writing what you know
• Authority – an indication of your site’s level of expertise in a given subject, based on quality content
  • https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fwpwatercooler.com&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=
• The primary purposes of using social media are to drive traffic to your website and build relationships with your target audience
• Content is not just what you post on your blog – content is your comments on facebook, others posts, etc – it creates visibility, shows your authority, develops relationships
• If you have 2 hours to go and drive to a networking meeting, you have time in the week to take 10-15 minutes here and there to network online through social media
• You still need to be/act like a human on social media, don’t just schedule messages, interact with people – start conversations, include some personal content
• Relationships trump price and convenience, breeds loyalty
• As much time as you have available you should be spending on social media marketing, building relationships take time
• Utilize twitter lists! Excellent curation tool
• http://nuzzel.com/ News from friends and influencers
• Put on a timer for 15 minutes (you can do anything for 15 mins)! Focus on your social media interactions until the timer is up and then stop, the more you do it, the easier it will get.
• https://www.rescuetime.com/ – big brother that cares
• It’s really important to have a social media presence for your business on every major platform
  • Especially for tracking conversations about your business & to reply to customers
  • Start on the platform where you’re most comfortable and work up from there

These folks helped us out with the show notes

• Cheryl LaPrade – @YayCheryl
• Sherie LaPrade – @HeySherie
• Jason Tucker – WPwatercooler @jasontucker
• James Tryon – @jamestryon