Bridget Willard is a marketer who brings her background in accounting to help small businesses. She began her career in construction, then worked in franchise development, nonprofits, and tech. She is especially known for the brand building of Riggins Construction, GiveWP, and the Make WordPress Marketing Team. Bridget co-hosts The Smart Marketing Show with Jason Tucker — a podcast on the WPwatercooler network. Besides attending and volunteering at WordCamps, Bridget also speaks at WordCamps. Teaching and empowering people is her why. When she’s not writing about marketing, she is spending time with her friends, changing her hair, learning languages, or walking in nature. Say hi to her on Twitter at @BridgetMWillard and read her blog at bridgetwillard.com.