Check Out Bridget’s New Book
Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business.
How Are You Spending Your Marketing Budget?
You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget.
We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?
Tool Or Tip Of The Week
This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book. By the way, the price goes up January 1, 2021. So get it while it’s only $10.
Bridget recommends SiteDistrict.com. She had a seamless migration from Pressable.
Jason gives us a tip about the things to do after a WordPress update. Listen to hear it all.
00:02:15 What is a landing page?
00:03:46 Don’t you want beta testers?
00:08:20 “Well, my product’s not done. So why would I do a landing page?”
00:10:08 Bridget Plugs HowToMarketYourPlugin.com
00:11:54 So you want your beta testers to be kind of like your peers, right?
00:13:19 And accountability is so important for actually launching it.
00:15:10 And not that this not that this page needs to act as a squeeze page where you’re just like forcing them to get down to the bottom and click on the thing to buy the product.
00:15:33 One Website to Rule them All
00:19:00 I don’t want you to spend your billable time maintaining and building websites.
00:19:58 DNS is not easy if you don’t do it every day.
00:21:46 Just launch it; it should take 20 minutes.
00:23:37 The concept of a landing page can be scary.
00:25:08 Bridget lists landing page must-haves.
00:28:33 You can even make two landing pages to A/B test.
00:28:57 Those landing pages are ones you can rattle off the top of your head.
00:30:27 The landing page isn’t your product page.
00:31:30 Have a landing page even if your product is only on the WordPress Plugin Directory.
00:32:34 “There’s a good book called Product Launch Formula by Jeff Walker.” Verious B Smith III
00:33:35 It’s hard to launch something into the world.
00:35:16 Bridget talks about how hard it is to be a creator.
00:36:22 There’s a really good video by Derek Sivers called, “Obvious to You – Amazing to Others.”
00:36:22 Because we discount our own ideas. Because they’re obvious to us.
00:39:26 We have to divorce our identity from our creation.
00:50:13 Jason’s Tip — What to do after running an update on your site.
Editor’s Note: Transcriptions of episodes are created with a mix of speech recognition software and human transcribers, and may contain some grammatical errors or slight deviations from the audio.