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It’s like the chicken and the egg. When do we launch the product’s landing page? When do we launch the landing page for our new service? Bridget and Jason will explore this topic on this must-see episode.
For more in-depth content on landing page best practices be sure to watch our episodes with Jen Miller: Part 1 and Part 2.

Today’s Panel

Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard

Check Out Bridget’s New Book

“Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl

Show Sponsors

Desktop Server – ServerPress
WPsitesync

CloudwaysCloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business.

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Tool Or Tip Of The Week

This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book. By the way, the price goes up January 1, 2021. So get it while it’s only $10.

Bridget recommends SiteDistrict.com. She had a seamless migration from Pressable.

Jason gives us a tip about the things to do after a WordPress update. Listen to hear it all.

Show Timestamps

00:02:15 What is a landing page?
00:03:46 Don’t you want beta testers?
00:08:20 “Well, my product’s not done. So why would I do a landing page?”
00:10:08 Bridget Plugs HowToMarketYourPlugin.com
00:11:54 So you want your beta testers to be kind of like your peers, right?
00:13:19 And accountability is so important for actually launching it.
00:15:10 And not that this not that this page needs to act as a squeeze page where you’re just like forcing them to get down to the bottom and click on the thing to buy the product.
00:15:33 One Website to Rule them All
00:19:00 I don’t want you to spend your billable time maintaining and building websites.
00:19:58 DNS is not easy if you don’t do it every day.
00:21:46 Just launch it; it should take 20 minutes.
00:23:37 The concept of a landing page can be scary.
00:25:08 Bridget lists landing page must-haves.
00:28:33 You can even make two landing pages to A/B test.
00:28:57 Those landing pages are ones you can rattle off the top of your head.
00:30:27 The landing page isn’t your product page.
00:31:30 Have a landing page even if your product is only on the WordPress Plugin Directory.
00:32:34 “There’s a good book called Product Launch Formula by Jeff Walker.” Verious B Smith III
00:33:35 It’s hard to launch something into the world.
00:35:16 Bridget talks about how hard it is to be a creator.
00:36:22 There’s a really good video by Derek Sivers called, “Obvious to You – Amazing to Others.”
00:36:22 Because we discount our own ideas. Because they’re obvious to us.
00:39:26 We have to divorce our identity from our creation.
00:50:13 Jason’s Tip — What to do after running an update on your site.

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Episode Info

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Landing pages are the centerfolds of the www ???????????? We build around the draw.

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