Skip to content
Play Video
Livestream sponsored by ServerPress and DesktopServer

Should your business have a personality or be professional? Does professional mean boring? No way!

Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely want to watch this episode.

Brand Personality Panel

Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Rhonda Negard @fatdogcreatives

Check Out Bridget’s New Book

“Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl

Show Sponsors

Desktop Server – ServerPress
WPsitesync

CloudwaysCloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business.

How Are You Spending Your Marketing Budget?

You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget.

We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

Tool Or Tip Of The Week

This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book.

Rhonda recommends post it notes for your passwords. We’re all getting hacked.

Jason recommends Storyblocks!

Bridget recommends Scale by Flexiple. Open source illustrations.

Show Timestamps

00:02:09 Rhonda loves consulting with her clients.

00:04:12 Anyone can do something; doesn’t mean it will will work.

00:05:27 How do you recommend people show their personality?

00:07:46 Rhonda Defines Archetypes

00:09:06 The Hero Brand wants to master everything.

00:10:07 Take the archetype quizzes!

00:11:58 Rhonda Talks about Pitfalls of Your Archetype with The Joker — Be careful how you share your personality!

00:16:08 “65% of my life is on the internet.” Bridget

00:16:42 “And the only way they’re going to find out about it is through a story of some kind, you can keep flashing your logo in front of them all you want. That’s not going to mean a whole heck of lot to them.” Rhonda Negard

00:16:59 “Are you saying the story is the personality?” Bridget

00:17:58 We talk about Gravity Forms.

00:19:37 “And I’m like, I don’t care what your story is. Is it good bourbon or not?” Bridget

00:20:29 “But they’re also you have different types of people encountering your project, your product or services.” Rhonda Negard

00:20:43 The Four Kinds of Birds: Owls, Eagles, Parrots, Doves

00:24:25 Write your landing page to hit the personality of all of the birds.

00:25:10 How do you give personality to a boring old brand?

00:26:32 “The black text on a white background, it might be boring, but remember that your logo is just one part of your brand.” Rhonda Negard

00:27:40 How does a print shop show its personality?

00:31:41 “If you had some kind of document that that explained to you their personality, would it make your job easier?” Rhonda Negard

00:35:50 “But when we’re just starting out, we need to be clear on who we are and what we are as far as our brand.” Rhonda Negard

00:40:23 “So you figure out what the personality is for them, and then create a story or plan going forward.” Rhonda Negard

00:41:52 Ensure the Call to Action Represents the Customers You Want to Have

 

 

 

 

 

Become a Patron and support us on Patreon!

Become a Patron!

Editor’s Note: Transcriptions of episodes are created with a mix of speech recognition software and human transcribers, and may contain some grammatical errors or slight deviations from the audio.

Episode Info

Podchaser - Smart Marketing Show

Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll To Top