Should your business have a personality or be professional? Does professional mean boring? No way!
Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely want to watch this episode.
Brand Personality Panel
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Tool Or Tip Of The Week
This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book.
Rhonda recommends post it notes for your passwords. We’re all getting hacked.
Jason recommends Storyblocks!
Bridget recommends Scale by Flexiple. Open source illustrations.
00:02:09 Rhonda loves consulting with her clients.
00:04:12 Anyone can do something; doesn’t mean it will will work.
00:05:27 How do you recommend people show their personality?
00:07:46 Rhonda Defines Archetypes
00:09:06 The Hero Brand wants to master everything.
00:10:07 Take the archetype quizzes!
00:11:58 Rhonda Talks about Pitfalls of Your Archetype with The Joker — Be careful how you share your personality!
00:16:08 “65% of my life is on the internet.” Bridget
00:16:42 “And the only way they’re going to find out about it is through a story of some kind, you can keep flashing your logo in front of them all you want. That’s not going to mean a whole heck of lot to them.” Rhonda Negard
00:16:59 “Are you saying the story is the personality?” Bridget
00:17:58 We talk about Gravity Forms.
00:19:37 “And I’m like, I don’t care what your story is. Is it good bourbon or not?” Bridget
00:20:29 “But they’re also you have different types of people encountering your project, your product or services.” Rhonda Negard
00:20:43 The Four Kinds of Birds: Owls, Eagles, Parrots, Doves
00:24:25 Write your landing page to hit the personality of all of the birds.
00:25:10 How do you give personality to a boring old brand?
00:26:32 “The black text on a white background, it might be boring, but remember that your logo is just one part of your brand.” Rhonda Negard
00:27:40 How does a print shop show its personality?
00:31:41 “If you had some kind of document that that explained to you their personality, would it make your job easier?” Rhonda Negard
00:35:50 “But when we’re just starting out, we need to be clear on who we are and what we are as far as our brand.” Rhonda Negard
00:40:23 “So you figure out what the personality is for them, and then create a story or plan going forward.” Rhonda Negard
00:41:52 Ensure the Call to Action Represents the Customers You Want to Have
Editor’s Note: Transcriptions of episodes are created with a mix of speech recognition software and human transcribers, and may contain some grammatical errors or slight deviations from the audio.