You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo?
On this episode, Jason and Bridget will chat with Rhonda Negard of FatDogCreatives.com. We’ll talk about what to do and what not to do. Open your brand’s color palette with moods.
Check Out Bridget’s New Book
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Tool Or Tip Of The Week
This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book.
Rhonda recommends Timeular. It’s a fun way to track your time.
Jason recommends the SlideScan Scanner app! If you have slides from your family, this is super fast!
Bridget recommends her new book, “The Definitive Guide to Twitter Marketing” on Amazon.
00:02:09 The first 1000 followers on Twitter are the hardest.
00:05:13 What is the main color palette?
00:06:48 “When you go through a branding process, generally speaking, you’ll get the colors for your whole brand, not just the colors for your logo.” Rhonda Negard
00:07:31 Your action color is for buttons and links.
00:08:03 How to Add Tints and Shades
00:11:22 Do You Have Brand Guidelines?
00:12:12 Bridget Leaks “Launch With Words” Plugin
00:12:59 “I want you all to get paid.” Bridget Willard
00:13:18 “The website is for the words.” Bridget Willard
00:17:53 Playing with your archetypes.
00:20:22 Color can stop scrolling.
00:22:20 “If you do use a lot of photography, you could also apply a color overlay to it to to to then focus in on that color.” Jason Tucker
00:23:50 What’s the use case for a mood palette?
00:25:15 “But there might be instances where you want to use some stress.” Rhonda Negard
00:27:28 Consider A/B Testing Landing Page Colors
00:29:44 What Shouldn’t You Do With Color?
00:31:22 Consider Other Versions of Your Color Combos
00:33:06 Brand Colors and Colorblindness
00:35:42 Ensure Color is Culturally Appropriate – A Story
00:37:11 Design Elements and Culture
00:41:47 Which Superhero has the best song? Answer: Spider-Man.
00:42:46 Superman would be in trouble now. We don’t have phone booths.
Bonus: Spider-Man Theme Song Video
Editor’s Note: Transcriptions of episodes are created with a mix of speech recognition software and human transcribers, and may contain some grammatical errors or slight deviations from the audio.