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Why is website performance even important?

  • Better click through rates?
  • Better bounce rates
  • Providing a better experience regardless of the end result for the customer
  • Less bandwidth used

What does website performance look like?

  • Dropped frames
  • Less CPU usage on phones
    • Test on new and older phones
    • Use Google Analytics to see the target audience
  • Understanding your target audience

Real world optimizations not working out

  • Multiple layers of caching (WordPress caching, Cloudflare, CDN)
    • Do testing as the author of the website
  • Combining of Javascript

Guaranteed performance wins & other stuff

 

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